Choke by Sian Beilock
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(Available Sept. 21, 2010)
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Praise for Choke

“Readable explanations for why we choke and valuable suggestions for what we can do to get through a make-or-break moment with a better chance of success.”
--Wall Street Journal

“If you aspire to be cool under maximum pressure (and who doesn't?), Beilock offers smart tips such as practicing under pressure and "pausing the choke" by walking away from the problem for a few minutes in order to think clearly.”
--Time Magazine

“Top 5 Business Title”
--The Washington Post (On Leadership)

“Recommended Read”
--Worth Magazine

“Notable Read”
--Scientific American

Choke is “a must read for golfers.”
--WorldGolf

“A kind of queen of choke..., she has spent much of her time exposing and exploring mechanisms [of choking]. Her labs include a putting room where she can find a way to make virtually anyone screw up putts that were easy just moments before. 'Choking is so clearly mental.' says Beilock. 'It's a lot more complicated than just 'Don't think about it.'
There are chokes that rise not from overthinking but from poor thinking. She offers evidence both anecdotal and experimental. Faulty thinking amounts to a different sort of choke: a disruption of quick but vital data-checks, calculations, and recalibrations--a failure of cognition... Call it a cognichoke.
[Her work] is a vision of athletic performance both alluring and daunting. Sports start to look a lot more like real life - and much more demanding.”
--Wired

“Sian Beilock offers a fascinating look into the science of why so many of us collapse under pressure. Whether you want to raise your test score or lower your golf score, Beilock provides a toolbox of techniques and strategies that can short-circuit anxiety and turn high-pressure situations to your advantage.”
--Daniel H. Pink, author of Drive and A Whole New Mind

“Do you want to hit better shots on the golf course? Score higher on the SAT? Get less nervous before speaking in public? In this marvelous book, Sian Beilock will tell you how, as she reveals the mental secrets to performing under pressure.”
--Jonah Lehrer, author of How We Decide and Proust Was a Neuroscientist

“Choke is an important, fascinating book. Everyone who is looking for optimal performance would benefit from reading it and implementing its principles.”
--Daniel G. Amen, MD, Author of Change Your Brain, Change Your Body

“When do we thrive under pressure? When is it better to stop thinking about what we are doing and simply do it? This informative book teaches us when less can be more, in sports, in exams, and other areas where performance under stress is critical. Its engaging real-world examples offer the reader a wealth of useful and challenging insights into how our brain functions when the heat is on.”
--Gerd Gigerenzer, author of Gut Feelings: The Intelligence of the Unconscious

“A wonderful exploration of what happens inside when you choke on the outside. Essential for anyone who has, or plans, to compete, and especially for those who have choked.”
--Andrew Newberg, M.D., co-author of How God Changes Your Brain and Born to Believe

“Choke is required reading for anyone who has to perform under pressure. Beilock takes you on a riveting tour of the science of success, with an insider's insights into what it means for the real-world challenges of business, sports, and education. Beilock gives you the tools to make your brain choke-proof and rise to any challenge.”
--Kelly McGonigal, PhD, author of Yoga for Pain Relief and The Science of Willpower

“Dr. Sian Belock is one of the world's leading researchers in human performance. In her book Choke, she explains with great insight the scientific underpinnings involved in individual triumph and failure--whether these take place in the world of sports, academics or business. The reader arrives at a rich understanding of why and when people choke and more importantly how to achieve one's best in the competitive world. Choke is destined to be a classic in the world of human performance and is a must read for those who seek excellence in all domains of life.”
--Michael Lardon M.D., Sport Psychiatrist and author of Finding Your Zone: Ten Core Lessons for Achieving Peak Performance in Sports and Life